Generally speaking, the Internet brought access to a galaxy of information to many people. The most successful players online managed to offer an easy and quick access to the relevant information users are looking for. Obviously, this is the case of Google and its search engine, but it is also the case for Facebook or LinkedIn that managed to make any person you are looking for accessible to engage and connect. On the Web, the information overload is a new issue to address.
This is exactly the same when it comes to find a job. Recruiters’ task is not to find people anymore, or at least much less. Their task is to filter the zillion profiles they have access to and narrow it down to a shortlist worse continuing with. Now you know that, how do you think you can attract attention on your profile?
The good news is that it is not that difficult. However, branding yourself is time consuming and requests several skills to first build your profile, keep the momentum going and make it both stand out and accessible to your target employers. I would split the task in 3 main steps:
- Create a rich curriculum vitae: the one sheet CV describing your background is not enough anymore, the Internet allow you to add video, produce all kinds of content and get endorsement from your network.
- Make sure recruiters first find you before all other candidates: it request some “search engine optimisation” (SEO) skills and participation in relevant communities and publications
- Engage on networking platforms and establish a professional network that will think about you whenever there is an opportunity for you
These 3 steps have to be detailed further and I am conscious I will need to explain. This is the purpose of this blog. In the meantime, ask yourself if your online profile rocks, if it is accessible to the recruiters that matter to you and if you have been active enough within your professional network.
Have a look at the presentation from the excellent resource CareerRealism below which delivers quite good insights on the topic even if it is not exhaustive:



